Hello and welcome — I'm Antonella Bonanni, a global marketing leader and passionate brand strategist based in New York. As the Chief Marketing Officer for the Americas at Cognizant, I direct global marketing operations with a focus on digital-first innovation and customer-centric narratives. From sunrise performance reviews to late-day creative strategy sessions, every moment is spent ensuring brand relevance in a rapidly changing world.
Here, I share reflections on brand building, data-driven storytelling, industry disruption, and leadership—rooted in decades of experience across global technology giants like Cognizant, Wipro, Tata Consultancy Services, and Accenture. Whether you're a fellow marketer, aspiring brand leader, or curious reader, I invite you to explore insights, challenges, and the evolving art of building purpose-driven brands.
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